Home appliances major Godrej Appliances on Thursday said it has forayed into air cooler category with introduction of coolers with inverter technology, and is looking at capturing 15 per cent market share in the segment in next 5 years. Air coolers with inverter technology ensure cooling at higher efficiency with up to 50 per cent more power saving, delivering savings of up to Rs 3,000 in 3 years, Godrej Appliances said in a statement. "We have entered another category in cooling space. Air cooler market was going at about 17 per cent over the last five years, but if you look at last one or two years it has grown by around 20 per cent and there is a huge market and it is bound to grow," Godrej Appliances Business Head and Executive VP Kamal Nandi told reporters here. With its inverter technology and delightful features, Godrej air coolers aims to make eco-friendly technologies within everyone's reach, while bringing in ease and convenience to consumers, he added. "As the price point ..