| Blog Post: #SensoryReport - #ВРАЗВИТИИ
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| Сегодня состоялась встреча команды SensoryLAB, в ходе которой был утвержден план развития проекта, поставлены цели, сформулированы задачи на ближайшую и отдаленную перспективу. В фокусе внимания компании SensoryLAB находится область психофизиологии сенсорного маркетинга: 1) построение карты нейросенсорного пространства потребительских предпочтений; 2) развитие нейротехнологий в области сенсорной оценки продуктов питания в целях разработки и внедрения пищевых продуктов. За подробностями, переходите по ссылке: https://www.sensorylab.ru/ Благодарим наших партнеров за помощь в проведении рабочей встречи - NeuroTrend.
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| A History of All the Times We've Sent Missions to Mars and Failed
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 On November 26th, NASA's Insight mission will land on Mars. That's the plan anyway. Something like half of all Mars missions have failed, usually well before they approached the Red Planet, either because of launch failure or some error on its outward trip. While space agencies' records have improved, especially over the last decade, Mars is littered with spacecraft that didn't quite stick the landing -- or, in some cases, orbital insertion. Here are some of the highlights. First to Fai
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| The U.S. May Ban Kratom. But Are its Effects Deadly or Lifesaving?
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 Across America, thousands of people are throwing away their prescription drugs and picking up kratom, a plant-based drug from Southeast Asia usually brewed as a tea. Within the leaves of this tropical tree are opioid-like compounds that users say provide pain and anxiety relief, and the ability to wean off street drugs like heroin. But some health organizations warn kratom can be addictive itself or even deadly. An estimated five million people use kratom regularly, according to the Amer
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| A History of Hits and Misses in Predicting New Planets
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 In 2016, astronomers announced there was a new planet in the outer solar system. Planet Nine, supposedly larger than Neptune and located far beyond the orbits of the planets known so far, is a particular mystery since no one has yet observed it. Scientists have merely tracked its supposed orbit by watching the gravitational pull the planet exerts on the asteroids and space debris near it. But this isn't the first time scientists have predicted planets before spotting them. It's not ev
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| The Anthropic Principle: Are the Laws of the Universe Fine-Tuned for Life?
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 Humans have often looked at the night sky and wondered if there's anyone else out there. But stare into that darkness long enough, and many wonder instead: how did we get here? What were the odds, in a universe so enormous and chaotic, that humans should have come to exist at all? Is life, let alone intelligent life, such a wildly improbable occurrence that we're the only ones here? Or are we an inevitable consequence of the laws of physics? Life exists on Earth (assuming we're not living
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| In the Face of Climate Change, These Sea Lions Are Getting Smart
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 The water churns in a chaotic flurry of fins and flippers. Hungry onlookers hover, swoop, and scurry, hoping to get in on at least the final stages of the action. There are deep growls, sprays of blood, and flashes of iridescent blue and yellow scales against black volcanic rock. It's a scene so wild and unprecedented that when local fishermen first started reporting it a few years ago, their accounts might have been dismissed as unbelievable. But this is the Galápagos, a place where remarka
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| If Mammoth Tusks Could Talk
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 One day, about 11,000 years ago, a lone bull mastodon plodded through the shallows of a lake in what today is Michigan. Some time later, three females and a gamboling calf passed the same way. Luckily for paleontologists, clay-rich mud filled the animals' footprints, preserving the tracks and giving scientists insights into the mastodons' social structure. The long-extinct creatures likely lived in matriarchal herds, while mature males roamed singly, much like their modern-day relatives:
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| How Would We Save the Planet from a Killer Asteroid?
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 We don't need to be scared of everything that falls from space. In fact, literal tons of space rocks rain down daily, though that's mostly in the form of minuscule dust grains. But every 100 million years or so, catastrophe strikes in the form of a rock spanning miles. The last one killed not just the dinosaurs, but three-quarters of all life on Earth. The effects on humans could be equally devastating — bomb shelters wouldn't cut it in the face of such an event. Not when the shaken Ea
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| How Language Allows Scientists to Get Inside the Head of a Chimpanzee
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 In chimpanzee societies, a whistle followed by a high-pitched hoot seems to mean, "I'm leaving." Energetic grunts probably say "good food." And a hip thrust could signal that chimp is ready to get frisky. These rough translations result from decades of research on chimp communication. In addition to revealing what apes are saying (big surprise: food and sex), the results also reflect why and how chimps communicate — and how this compares to human language. One of the biggest questions
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, articles in all languages ( English, Russian [ translation ] ) (sources)
