| This fan-made Uncharted movie starring Nathan Fillion proves video game movies don't have to be awful
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| It's not exactly a controversial statement: movies based on video games are, generally, bad. See: Assassins Creed. Or that weird mess that was Mortal Kombat: Annihilation. Or that Super Mario movie where Bowser (renamed "President Koopa" for some reason) was basically just a dude with bad hair for half the movie. Turns out, as this live action fan film based on Naughty Dog's Uncharted suggests, they can be done right. This fan-made short is about as unofficial as can be, as noted by a disclaimer that pops up on screen right off the bat. And yet… it does a better job of capturing the feel of its source material than pretty much any game-based movie before it. And it stars Nathan Fillion! Captain friggin' Reynolds himself! Fans have been saying for ages that Nathan Fillion would make for one helluva Nathan Drake, and it seems like the hive mind really nailed that casting. Is it silly? Sure. Will people who've never played the Uncharted series understand what's going on? Maybe not. But it feels like ...
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| За полтора месяца цены на 3D-карты упали в среднем на 18%
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 Спрос на 3D-карты за последнее время снизился. С одной стороны, они перестали интересовать добытчиков криптовалют, а с другой стороны, геймеры откладывают покупку, ожидая модели следующего поколения. Результатом стало накопление складских запасов и снижение цен. Источник зафиксировал в марте падение цен в среднем на 25%. Далее наблюдалось некоторое замедление снижения цен, но в последние недели цены снова пошли вниз. Как утверждается, с конца мая, то есть за полтора месяца, цены в среднем уменьшились еще на 18%. Это касается как моделей на процессорах Nvidia, так и моделей на процессорах AMD. Тенденция, вероятно, сохранится до конца лета, а то и дольше — до момента, когда производители представят следующее поколение GPU. Комментировать
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| Activision keeps 72andSunny after review
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 Gaming giant Activision, publisher of the popular "Call of Duty" franchise, is sticking with 72andSunny after conducting an agency review. The MDC Partners shop, which has been Activision's agency of record since 2012, fended off Wieden & Kennedy and Venables Bell & Partners. "We are excited to continue our positive and productive relationship with Activision. We know we can do great things together and look forward to taking this franchise to new heights," said Glenn Cole, creative co-chair and founder of 72andSunny. "Call of Duty," the first-person shooter game, is scheduled to release its next version, called "Black Ops 4," on Oct. 12. Activision's other titles include "Destiny" and "Skylanders."
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| 25 of the biggest failed products from the world's biggest companies
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 Launching a product is tough. "Less than 3% of new consumer packaged goods exceed first-year sales of $50 million — considered the benchmark of a highly successful launch," say Joan Schneider and Julie Hall, coauthors of "The New Launch Plan." That's part of the reason that the most heavy-hitting names in business — from Nintendo to Netflix, Microsoft to McDonald's — have had some of the biggest belly flops. Here's a look at 25 of those flops, and what we can learn from them. 1957 — Ford Edsel Bill Gates cites the Edsel flop as his favorite case study. Even the name "Edsel" is synonymous with "marketing failure." Ford invested $400 million into the car, which it introduced in 1957. But Americans literally weren't buying it, because they wanted "smaller, more economic vehicles," according to Associated Content: "Other pundits have blamed its failure on Ford Motors execs never really defining the model's niche in the car market. The pricing and market aim of most Edsel models was somewhere between the ...
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