| Spend Your Ubisoft 'Club Units' Before They Expire This Month
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 There are so many digital currencies and rewards systems, it can be tricky to remember how much you have stored up where, especially if you're like me and like saving up your virtual points/coins/doodads for something good. (I'll use my credit card reward points someday, I promise.)
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| Pinterest Plans to Be More 'Shoppable' as a Public Company
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 Pinterest is betting big on ads and e-commerce as it heads to the public market, breaking away from its hobbyist beginnings as it aims to show investors it can eventually turn a profit. The online bulletin board plans to grow by making it easier for users, or pinners, as Pinterest calls them, to buy products. That would include making ads more relevant, expanding internationally, and using technologies like Lens, its visual recognition tool, to recommend more products. "We plan to improve the utility of our service by making it easier for Pinners to go from inspiration to action," the company said in its first public filing on Friday with regulators ahead of its planned initial public offering. "In particular, we want to make Pinterest more shoppable." Pinterest is the second in a crop of high-profile, highly-valued tech companies that are expected to hold IPOs this year. Lyft has already filed publicly, while Uber, Airbnb, and Slack are expected to do so. Pinterest posted $755.9 million in revenue in ...
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| Mailchimp and Shopify break up
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| Mailchimp today announced that the Mailchimp app, which let its users use their Shopify data to create targeted email campaigns, for example, is no longer available in the Shopify marketplace. The reason for this, Shopify itself says, is that it "had growing concerns about Mailchimp's app because of the poor merchant experience and their refusal to respect our Partner Program Agreement." Clearly, this isn't the most amicable divorce. "It's critical for our merchants to have accurate, complete insight into their businesses and customers, and this isn't possible when Mailchimp locks in their data," Shopify explains. "Specifically, Mailchimp refuses to synchronize customer information captured on merchants' online stores and email opt-out preferences. As a result, our merchants, other apps, and partner ecosystem can't reliably serve their customers or comply with privacy legislation." Unsurprisingly, Mailchimp's side of the story is a bit different. "Yesterday, we asked Shopify to remove the Mailchimp for ...
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| Here's the pitch deck a Virginia startup used to raise $6 million after seven years of bootstrapping its business (AMZN)
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 • Amify helps product makers sell their goods on Amazon. • The startups works with companies including guitar-maker Fender guitars and running-shoe manufacturer Brooks to list their goods on the giant ecommerce site, battle vendors of counterfeit products, and handle returns. • Amify just raised its first outside funding — a $5.8 million Series A round — that it plans to use to build out its management and technology teams. • The pitch deck it used to raise its new funds is below. Many people have been daunted by Amazon's large and growing share of the e-commerce market. But Ethan McAfee saw an opportunity. McAfee foresaw that Amazon was becoming like a mall on the internet, the go-to destination for online shopping. Companies that wanted to sell their goods online were going to need to offer them through Amazon, and many were going to need help doing that. "If you're a brand, you need to have an Amazon [presence]," McAfee told Business Insider on Thursday, "because that's where people are buying your ...
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| Amazon Reportedly Plans Mobile Video Ads Inside Its App
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 Amazon plans to diversify its ad services with video spots on its smartphone shopping app, according to Bloomberg. The retail giant has been beta testing the service on the iOS platform and plans to launch a similar product for Android phones later this year, according to people familiar with the matter. The Amazon app will feature brief video spots in response to search results, with a $35,000 ad budget requirement for running the spots at 5 cents per view for 60 days, according to the sources. However, prices may vary by category. {loadposition GIAA} While there may be some concerns regarding friction, more than 50% of shoppers said they have used online video while shopping in store, according to Google. Additionally, more than 90% of consumers say they've discovered new products on YouTube, and more than 60% say an online video has given them ideas or inspiration for a purchase. The service also could be a potent alternate revenue stream for Amazon: retailers accounted for nearly 50% of total mobile ...
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