| All Military Spouses Will Be Able to Access LinkedIn Premium Starting in May
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 LinkedIn teamed up with the U.S. Department of Defense's Spouse Education and Career Opportunities program last June to provide one free year of LinkedIn Premium to military spouses when their families move to new installations, and Wednesday, the professional network took that initiative one step further. Head of military and veterans programs Sarah Roberts revealed...
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| WPP's Annual Report Calls Consultancies the 'New Competition'
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 Holding company WPP released its annual report for investors on Tuesday, and several insights stand out among the voluminous documents laying out the holding company's strategy for 2019 and beyond. Key among them: WPP sees consultancies like Deloitte and Accenture as key competitors, even as the latter faces a multimillion-dollar lawsuit from a client claiming...
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| Bad News, Mad Men: Cookies and Milk Just Replaced the Lobby-Bar Cocktail
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 It's a legendary slice of a sales exec's or adman's life on the road--sealing a deal over cocktails at the hotel bar. As far back as anyone can remember, road warriors have used the bar off the lobby to conduct business, often over a martini. Actually, make that two or three martinis. But a new...
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| Facebook revenue surges despite estimated $3 billion fine from FTC
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 Facebook's first-quarter revenue rose a better-than-projected 26 percent, underscoring the strength of the largest social-media company's advertising business in spite of regulatory threats and privacy concerns. However, the company also said it set aside $3 billion in the quarter related to an ongoing privacy investigation by the U.S. Federal Trade Commission, which hasn't yet been resolved. Sales rose to $15.1 billion, the company said Wednesday in a statement. Facebook's namesake social network, meanwhile, now reaches 1.56 billion users every day and 2.38 billion a month on average. Still, Facebook is reaching saturation in its most lucrative advertising markets, the U.S. and Europe, while faster growth is coming from developing countries that aren't as profitable. The company's ...
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| HTTPS Is Finally the Default Throughout Tumblr
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 HTTPS is now the default throughout Tumblr--a move the Verizon-owned site called "long overdue." For comparison's sake, Facebook made the same switch in July 2013, and Twitter did it even earlier: August 2011. Zack Whittaker of TechCrunch pointed out that prior to this week's update, Tumblr was the highest-ranked site according to Alexa data that...
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| Ad vets to create universal ID and loyalty reward program to woo consumers
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 A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called duopoly of Google and Facebook. Brands such as CBS, Publishers Clearing House and IBM are already on board for BritePool, which will offer people who allow brands to use their data the ability to earn rewards such as free Uber rides, for example. The move comes at a time when an increasing number of companies are attempting to create a standardized universal ID, one that preempts looming regulation while also providing marketers with a user base large enough to rival walled gardens. Companies such as ...
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| After layoffs, Brit + Co to focus on direct-to-consumer biz
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 Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. "It's not news that the media industry has been challenging, especially for independent, digital publishers with advertising-centric models," wrote founder Brit Morin, a former Ad Age 40 under 40, in a Medium post. The 33-year-old noted that while the company has purposely tried to diversify its revenue streams into e-commerce, classes and events, it is still struggling enough to downsize. Morin, a tech veteran from Google and Apple, told Ad Age that the brand has seen a lot of return from its commerce and direct-to-consumer retail initiatives. The company ...
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| CarMax Sends $100 Million Creative Account to The Martin Agency
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 CarMax has selected The Martin Agency as its creative agency of record, following a four-month review. Incumbent McKinney did not defend in the review process. Dentsu Aegis Network's Vizeum handles CarMax's media work, which was not part of the review. "Martin impressed us throughout the selection process with their passion for our brand, strong strategic...
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, article language English ( Russian [ translation ] )
