| Retail Earnings Recap Q2: The Sun Is Shining on Target and Walmart
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 Retail earnings this quarter were once again a mixed bag, with several positive notes in earnings reports from retailers across the country, from big-box shops to department stores. But, oftentimes, any improvements in one metric were accompanied by drops in another. Target proved to be a notable winner this week. The Minneapolis-based mega retailer reported...
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| LinkedIn's Marketing Success Hub Now Has an Insights and Research Page
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 LinkedIn added an Insights and Research page to its Marketing Success Hub. Information available via the professional network's Insights and Research page is broken up into three categories. The People Insights section provides data on top audiences on LinkedIn, including location, skills and influencers they follow. This information can be filtered by professional cohorts such...
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| Overstock CEO Resigns After a Series of Controversial Remarks
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 Patrick Byrne, who founded Overstock in 1999, has resigned as CEO. In a letter to shareholders, Byrne stated that his remarks earlier this month about the FBI, the "deep state," and his romantic involvement with a jailed Russian agent "complicate all manner of business relationships." Jonathan Johnson, an Overstock board member for 17 years, will...
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| What Would an AI Have Named the New XFL Teams?
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 The XFL revealed the names and logos for its first eight teams this week, and, for a WWE-adjacent league that crosses football with the spirit of professional wrestling, the team titles are disappointingly tame. Between the Seattle Dragons and the New York Guardians, not to mention the L.A. Wildcats, the monikers sound as if they...
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| Facebook Released a Playable Preview Tool for Its Playable Ads
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 Facebook introduced the Playable Preview Tool, which advertisers and developers can use to test and validate assets that are used in its Playable Ads. The social network introduced Playable Ads last August as a way to enable people to preview mobile applications before downloading them. The Playable Preview Tool helps its users ensure that their...
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| Research Says Brand Mascots Really Do Move the Needle
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 The quirky and sometimes unsettling mascots that have come to define brands like Kool-Aid and Pillsbury are apparently doing something right. According to a study by global marketing research firm System1, these "fictitious characters" employed by brands increase advertising effectiveness. The study, which used data from the Institute of Practitioners in Advertising (a U.K. trade...
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| Hulu and Amazon Prime Video chip away at Netflix's dominance
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| Netflix is still the No. 1 subscription streaming service in the U.S., according to a new report from eMarketer, but rivals including Amazon Prime Video and Hulu are starting to cut into its market share. The analyst firm forecasts 182.5 million U.S. consumers will subscribe to over-the-top streaming services this year, or 53.3% of the population. Netflix is still the too choice here, with 158.8 million viewers in 2019 and it is continuing to grow. However, its share of the U.S. over-the-top subscription market will decline even as its total subscriber numbers climb, the report said. Though Netflix announced in Q2 the first drop in U.S. users in nearly a decade, eMarketer says Netflix will see strong growth throughout the rest of the year — up 7.6% over 2018. This will be driven by the new seasons of popular series like Orange is the New Black and Stranger Things, as well as Academy Award-winning director Martin Scorsese's new movie, The Irishman. But Netflix is no longer the only option for streaming ...
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