| Рекламщики дают показания по делу Сависаара: все шло через Петтая
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 Заказчиком рекламного клипа про Таллиннский марафон в 2013 году был предприниматель в области рекламы Пааво Петтай, а не город Таллинн — об этом во вторник на судебном процессе по делу Эдгара Сависаара сообщил выступивший в роли свидетеля в Харьюском уездном суде сотрудник рекламной службы Анти Каук. Другой рекламный работник Тоомас Тынтс сообщил, что и в процессе организации информационной кампании в 2013 году в Таллинне главным его партнером был также Петтай — об этом шла речь во вторник на процессе по делу Сависаара в Харьюском уездном суде во время заслушивания свидетельских показаний.
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| Sriram Krishnan Is Twitter's New Senior Director of Product
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 Former Snap Inc. and Facebook executive Sriram Krishnan is joining Twitter as senior director of product. Krishnan announced via tweet that he will start at Twitter Oct. 2, saying, "I'm going to be joining Twitter and become a part of #theflock to work with the fantastic product team there. As someone who uses Twitter a...
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| Words With Friends Adds Pop Culture-Inspired Social Dictionary
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 Zynga launched a new Social Dictionary in Words With Friends, adding more than 50,000 new words to the multiplayer word game. The Social Dictionary contains words inspired by players and pop culture, and it includes many fan-requested words. For instance, gamers can now play fan-requested words including delish, queso and wordie. Several high-scoring words have...
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| Лучший подарок для ремонта!
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 Крупнейшая российская компания по производству отделочных материалов на основе гипса и цемента "ВОЛМА" запустила масштабную рекламную кампанию обновленной модификации легендарной штукатурки "ВОЛМА-Слой".
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| Game of Sports: они бьются за твою победу
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 Спортивные баталии по накалу страстей ничем не уступают "Игре престолов". Так считают в маркетинговом агентстве DC и креативном продакшене Electric Sheep Film, запустившим новую рекламную кампанию для "Пари-Матч".
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| Kinder Bueno to launch 'Now That's Adulting' campaign
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| Kinder Bueno is set to launch a new marketing campaign called "Now That's Adulting", which aims to demonstrate what being an adult means to different generations. Brand research claims that "keeping a plant alive, knowing your parents' birthdays, and doing your own washing" are signs that you are an adult in 2017, and that the ... This story continues at Kinder Bueno to launch 'Now That's ...
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| Amazon Puts 'Hands-Free' Alexa Voice Assistant on its New Tablet
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 How to revive a stagnant tablet market? Make the gadgets more like those fast-selling, voice controlled speakers. That looks like Amazon's strategy with the launch of its latest flagship tablet. The company debuted a new version of its Fire HD 10 tablet on Tuesday that has a high-definition screen for watching video, up to 64 GB of storage, a lower price and a processor that runs 30 percent faster, Amazon said. The most significant new feature is hands-free voice control, which lets users ask questions and do other things like play music and listen to the news by saying "Alexa" without touching the device. Along with audio-based responses, the tablet will display information, like weather and calendar appointments, on special cards on the screen like the Echo Show speaker introduced ...
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| Hermes launches delivery time estimates for online marketplace sellers
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| The estimated time of arrival (ETA) solution applies to all packages booked via the myHermes website, regardless of whether they are picked up by a courier or dropped off at one of 4,500 myHermes ParcelShops. This move follows the successful implementation of an ETA solution for Hermes's retail clients early last year. The service is supported by 18,000 handheld scanners, which were deployed across the courier and myHermes ParcelShop network last year, following an £18m (US$13m) investment. The 4G devices feature geofencing technology and a built-in camera. Mike Antwoon, sales director at Hermes, said, "With consumers leading increasingly ...
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| Customer Experience: Are Silos Still Tripping You Up?
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 In the world of digital marketing, the pursuit of complete integration is nearly as old as mainframes. However, as technological capabilities continue to evolve, the concept of complete integration takes on a whole new meaningand a whole new level of importance. Companies today need to provide customers with a superior digital experience that is differentiated and seamless from end to end. This requires tight integration from the front office to the back office, particularly for the areas of sales, marketing, service and fulfillment, in order to achieve the needed speed to market, improve campaign cycle times and enable faster insights to action. And what's more, it's not as hard to do as you might think. Achieving end-to-end really means closing the loop that includes strategy, ...
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