| Тайских подростков и их тренера выписали из больницы
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 Двенадцать детей и подростков, а также их тренера по футболу, которых извлекли из залитой водой пещеры в Таиланде, выписали из больницы. Сегодня же они готовы принять участие в пресс-конференции. С журналистами они будут общаться 45 минут, сообщает агентство "Интерфакс". Напомним, группа тайских подростков более двух недель провела в залитой водой пещере. К их спасению подключились как местные спасатели, так и их коллеги из Великобритании и Австрии. А российский профессиональный дайвер стал одним из первых, кто сумел добраться до детей. В итоге 10 июля всех пострадавших извлекли из пещеры. Спасательная операция заняла три дня.
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| Google's mobile biz under siege after $5 billion fine by EU
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 Google was fined roughly $5 billion by the European Union and ordered to change the way it puts search and web browser apps on Android mobile devices, setting a global record for antitrust penalties. The penaltythe same amount the Netherlands contributes to the EU budget every yearis far higher than any other dished out by the U.S., Chinese or other antitrust authorities. More significantly, Google was given 90 days to stop what the EU said were "illegal practices" on contracts with handset manufacturers that push Google services in front of users. "Google has used Android as a vehicle to cement the dominance of its search engine," EU Competition Commissioner Margrethe Vestager said in an emailed statement. "These practices have denied rivals the chance to innovate and compete on the merits."
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| Surreal mixing of film genres (rom-com and zombies!) helps AT&T sell its latest message
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 A rom-com turns dark and a nail-biting cliff-side bus ride turns into a light-hearted musical in a new cinema campaign that mixes and matches genres from AT&T, created out of BBDO in L.A., with media via Hearts & Science. The two ads, "Bus" and "Surprise," directed by Somesuch's Daniel Wolfe, are leveraging a media deal with National CineMedia, the country's largest cinema media vendor, to appear before films including "Jurassic World" and "Mama Mia: Here We Go Again." They're part of AT&T's "More for your thing" platform, which debuted in February, and further plants the brand's stake in the entertainment world amid the ongoing saga of its proposed merger with Time Warner.
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| Omnicom shares tumbles the most in nine years as Facebook, Google loom
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 Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook. The stock closed Tuesday at $70.69, down nearly 9.5 percent from Monday's close after the New York-based company posted weaker-than-expected revenue growth of 2 percent in the second quarter. Goldman Sachs Group described the revenue slump as the worst growth in North America since the recession, helping send the shares on their sharpest intraday plunge since March 2009. Many ad clients are shifting their spending toward online media, an area where Silicon Valley giants have an edge. That's expected to make it harder for traditional advertising agencies to maintain growth and earnings.
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| Snapchat beefs ad targeting in deal with Nielsen
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 Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. The offering provides some 30,000 segments and includes Nielsen Buyer Insights and Catalina Solutions, which are primarily based on offline loyalty card and credit card data. The move is similar to what Snapchat already provides through Oracle, but the addition of Nielsen makes the company a more serious player on par with platforms such as Twitter and Pinterest, says Josh von Scheiner, founder and creative director at social media agency VonShine ...
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| Marketer's Brief: Lay's 'Do Us a Flavor' is over, but quirky flavors aren't
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 Challenging masculinity Bonobos is back with another marketing push following its Project 172 campaign focused on male diversity earlier this year. The Walmart-owned menswear brand will air a 90-second commercial, its first national TV ad, during the ESPY awards Wednesday evening. In the spot, a diverse cast of men question traditional definitions of the word "masculine." The "Evolve the Definition" campaign will also include a digital and social media push. Bonobos worked with Observatory on the push. Would you buy this?
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| Karim Huu Do joins Anonymous, Famous Group signs Addelson
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 Anonymous Content is signing director Karim Huu Do for commercial and music video representation in North America. Previously signed with Caviar, Huu Do has directed spots for global clients including Converse, H&M, and Gillette, as well as the "Superstar" campaign for Adidas featuring Pharrell Williams, Rita Ora, David Beckham and Damian Lillard. His music video works includes a short film for the music collective Last Night In Paris, a short film for the release of Drake's Album "If You're Reading This It's Too Late," and a music video for The Shoes.
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