| Coca-Cola buys stake in sports drink backed by Kobe Bryant
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 Coca-Cola Co. agreed to buy a minority stake in Bodyarmor, a sports-drink maker whose backers include former basketball star Kobe Bryant, in a further move to diversify beyond sugary, fizzy beverages. Coke will become the second-largest shareholder in closely held Bodyarmor after co-founder and Chairman Mike Repole, according to a statement Tuesday. Financial terms of the deal, which could allow the soft-drink giant to eventually take control of Whitestone, New York-based Bodyarmor, were not disclosed. Bryant has taken a leading role creating Bodyarmor ads, including a campaign that takes direct aim at PepsiCo-owned Gatorade. He tweeted his approval of the Coke deal on Tuesday morning.
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| Holy building blocks! Flight safety film with Lego Batman tops Viral Video Chart
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 Here's an in-flight safety video that people actually want to see. Turkish Airlines' clever in-flight safety film featuring Lego Batman characters has aced the Viral Video Chart for the week of August 13, soaring from No. 10 to first spot. With that, it unseats Adidas' "Team Mode" commercial, which moves to second place, just ahead of a new entry from Groupon featuring Tiffany Haddish, who isn't playing around. The view counts for the Viral Video Chart include both organic views and paid ads.
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| R/GA hires its first diversity director; Reyes promoted to president at TBWA N.Y.
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 Carl Desir joins R/GA as the agency's first diversity & inclusion director. Most recently, he was vice president of talent initiatives at the 4A's, where he led MAIP, the Multicultural Advertising Intern Program. Desir has also been involved in or led diversity and talent programs like AdColor, 4A's Foundation, the Marcus Graham Project and The One Club Creative Boot Camp. In San Francisco, R/GA hired Noel Franus as executive creative director. Bob Cohen and Kevin Koller join as creative directors, along with Fernando Salvador as associate creative director and Brian Vandeputte as senior art director.
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| Россия разрешила построить "Северный поток-2" полностью
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 Компания Nord Stream 2 AG получила от России все необходимые разрешения для строительства газопровода "Северный поток-2". Участок газопровода, проходящий по дну российского территориального моря, имеет длину около 114 километров. При строительстве будут учтены все природоохранные аспекты.
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