| Would You Buy a Bracelet With Water From Mount Everest in It?
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 Like many entrepreneurs, Steven Izen says that what keeps him up at night is the possibility someone is working harder than he is. Still, the fast-moving founder spent three years finding the right earthly elements--water from Mount Everest, mud from the Dead Sea--as the foundation for his balance brand Lokai. The inspiration came from his...
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| How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity
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 Americans love their conveniences, but one piece of long-cherished gear is clearly on its way out: the disposable plastic bag. Consumers use 100 billion of them a year, and since most recycling programs can't handle the flimsy things, they wind up in landfills or the ocean. This fact has moved lawmakers across the country to...
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| Jellysmack Taps Rob Gregory as President of Sales and Marketing
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 Rob Gregory is joining social video outfit Jellysmack as president of sales and marketing. Gregory was a co-founder of influencer marketing company Whosay, which was acquired by Viacom in January 2018. At Jellysmack, he will report to co-founder and CEO Michael Philippe and lead the company's go-to-market strategy, creating multifaceted initiatives to generate brand revenue,...
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| On the Adweek Podcast: Inside Bud Light's Sneaky Super Bowl Ad by Droga5
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 Ahead of Super Bowl 2020, which is coming up in two weeks, we look back on last year's scream-inducing Game of Thrones-meets-Bud Light spot during the Big Game (which topped our list Best Ads of 2019 list). On this week's episode of Yeah, That's Probably an Ad, co-hosts David Griner and Ko Im sit down...
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| Nominate the Extraordinary for Adweek's 2020 Media All-Stars
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 As the new year kicks off, we're getting a jump on nominations for Adweek's Media All-Stars. We're proudly in our 35th year of celebrating the best of media agencies, and we will highlight the people making a significant difference in our special April 13 issue. We're crowning a Rising Star, Executive of the Year and...
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| The 7 Biggest Things We Learned About TV's Future at TCA Winter Press Tour
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 After 13 days, the Television Critics Association's winter press tour wrapped on Sunday with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020. The semiannual TCA press tour always offers an fascinating glimpse into the current state of the TV industry, as the influx of new streaming...
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, all countries ( USA, Great Britain, India, Australia, New Zealand ) (sources)
